Having arrived at that point - of willingness to face the world as an entrepreneur, to be the master of an own universe by virtue of creating a stack of wealth we look around. We could build the Next Big Thing except…. We don’t really know what it is.
We do need to look to inward. The answer more than likely, can be drawn from our personal vineyard: That place or series of places where the decision to be the boss was distilled. That said, it would be pushing providence to simply dream up an idea, drop it off the literal edge of business reality and have it fly. Nope, as non-lucky dopes we going to depend on logic. In any case, the statistical record favours the old Approach Pedantic.